Learn. Engage. Network.
The WSC® Municipal Sponsorship Summit is a specialized event dedicated specifically to those that work directly in or are associated closely to the municipal and public sector corporate sponsorship world!
April 1st & 2nd, 2025
McDonnel St Activity Center
Peterborough, Ontario
The WSC® Municipal Sponsorship Summit is a two-part event.
Learn more about workshops and conference speakers!
What is the WSC® Municipal Sponsorship Summit?
The WSC® Municipal Sponsorship Summit is one division of the overall Western Sponsorship Congress® group of events, Canada’s longest-running conference dedicated specifically to sponsorship marketing.
Other divisions include or have included the WSC® – Alberta Forum, WSC® One Day Workshop Series, and the WSC® Ontario Forum.
The WSC® Western Sponsorship Congress brand is wholly owned by the Partnership Group – Sponsorship Specialists® and licensed out to different operators to host.
Half Day Workshop Series
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
The WSC® Municipal Sponsorship Summit offers a unique opportunity to attend half-day workshops that provide a “deep-dive” into focused topics. These workshops are specifically designed for the municipal and public sector corporate sponsorship audience, providing valuable insights and practical tools.
With two sessions available in the morning of Day 1, attendees can choose to participate in the half-day workshop that is most relevant to them. Each workshop is carefully crafted by an expert in the field, delivering actionable content, engaging discussions, and real-life case studies.
These intensive workshops, lasting three hours each, delve deep into the topic, far surpassing the typical conference breakout session or keynote address.
Please note that while coffee and light snacks will be provided at the start of each session and during the short break, lunch will not be provided.
Join us at the WSC® Municipal Sponsorship Summit and gain valuable tools and knowledge to enhance your sponsorship strategies.
Understanding Municipal and Public Sector Sponsorship Marketing Landscape Today!
Understanding the Municipal and Public Sector Sponsorship Landscape Today is Confusing.
Perfecting the Sales Process/Sponsorship Sales
If your closing ratio is less than 90%, this is the half-day workshop is for you.
The Conference
This day and a half conference is chocked full of speakers, industry experts, sector leaders, and folks with stories and insights to share. During the Conference Days at the WSC® Municipal Sponsorship Summit, you will be engaged with keynote speakers; interactive panel discussions, and key topic break-out sessions.
Breakout Sessions
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
Building a Comprehensive Sponsorship Marketing Asset Inventory
This breakout session will teach you how to identify your municipal sponsorship assets and how to build a proper inventory list of all those assets.
Mastering Fulfillment: Tracking and Delivering Sponsor Benefits for Municipal Fundraisers
This breakout session offers you the opportunity to elevate your sponsorship fulfillment practices and drive greater value for your municipal programs and partners.
Negotiating Sponsorships
This breakout session is designed for municipal professionals seeking to enhance their negotiation skills and secure impactful sponsorship deals which will help generate more revenue for their municipality.
Prospecting, Getting Meetings and Discovery Sessions
This in-depth breakout session will focus on assisting municipal sponsorship professionals in prospecting, getting meetings, and undertaking discovery sessions.
Sponsorship Activations
In this breakout session, discover how to design and implement creative sponsorship activations that not only meet the needs of your sponsors but also engage and benefit your community.
Sponsorship Strategy
This breakout session is designed for municipal professionals looking to refine their sponsorship strategy and elevate their municipality’s sponsorship programs to new heights.
Technology within Sponsorships
Designed for municipal professionals, this breakout session will showcase how emerging technologies are transforming the world of sponsorships.
Walking Through a Naming Right
This in-depth breakout session is designed to explore the intricate process of securing and managing naming rights deals within the municipal sector.
Who is Liable? - Understanding Insurance and Risk within Sponsorships
Have you ever wondered who is supposed to have insurance in relation to your sponsorship deals? This breakout session provides you with a breakdown of all the insurance processes within municipal sponsorships.
Working in a One Person Department – How to Make It Work!
Learn to manage and thrive working in a one-person department.
Panel Discussions
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
Stories from the Trenches!
This engaging panel will have Scott Elliott moderating this discussion from three industry leaders.
Topics: Naming Rights, Program or Event Sponsorship, and Unique Asset or Success Story.
Ask Me Anything About Sponsorships and Municipalities!
This exciting and open-ended topic panel discussion will provide you with answers to the questions that are burning for you. Moderated by Brent Barootes.
Venues
McDonnel St Activity Center
577 McDonnel St, Peterborough
Host Venue for the Municipal Sponsorship Summit
Located just outside of downtown Peterborough, The McDonnel St Activity Center is a multi-purpose facility that offers community programs and the ability to host events for the city of Peterborough. The McDonnel activity centre is a staple for the city of Peterborough. The centre offers a beautiful a main banquet hall and subsequent multi-purposes meeting rooms, making it a great venue to host the Summit while providing a comfortable experience for our attendees.
Healthy Planet Arena
911 Monaghan Rd, Peterborough
Host Venue for the Municipal Showcase Evening
The Healthy Planet Arena is a multi-purpose facility that offers two ice surfaces for recreational hockey leagues, and a state-of-the-art banquet hall often used for meetings, and special events. It is fully furnished to host presentations, ensuring a positive experience for both presenting at the Municipal Showcase Evening, and for those in the audience. Having undergone a recent naming right change in 2020, it also presents a unique opportunity to offer tours of the facility with the team responsible for overseeing the naming right change.
Sponsors and Partners
Host Venue Partner
Presenting Partner
Supporting Partners
WSC® - Alberta Forum
Sponsorship Pursuit
