Summit Schedule
Disclaimer: speakers and session topics are subject to change without notice due to speaker availability or topic expertise.
Day One – Half-Day Workshop Series
Tuesday, April 1, 2025
8:15 to 8:45 am – Continental breakfast – Session Room Open – Registration
8:45 to 12 noon – Half-Day Workshops Series – Includes a 15-minute refreshment break
Understanding Municipal and Public Sector Sponsorship Marketing Landscape Today!
Session Leader: Brent Barootes
The Sponsorship Sales Process
Session Leader: TBA
12 noon to 1:15 pm – Open time / lunch (Lunch not included in registration but pre-order opportunity available)
WSC® Municipal Sponsorship Summit / Conference Day 1
Tuesday, April 1, 2025
1:15 to 1:30 pm – Welcome and Opening Remarks from Host - The City of Peterborough
1:30 to 2:30 pm – Opening Keynote Presentation
The Top Five Impacts on a Successful Municipal Sponsorship Program
with Brent Barootes
2:40 to 3:30 pm – Break Out Sessions:
Building a Comprehensive Sponsorship Marketing Asset Inventory
Session Leader: TBA
Mastering Fulfillment: Tracking and Delivering Sponsor Benefits for Municipal Fundraisers
Session Leader: Julie Fossitt and Kristen Lawrie de Jesus
3:30 to 3:50 pm – Networking Break
3:50 to 4:40pm – Breakout Sessions #2
Negotiating Sponsorships
Session Leader: TBA
Sponsorship Activations
Session Leader: TBA
4:45 to 5:15 pm – Conference Day 1 Wrap Up
5:15 to 6:00 pm – Check in at Hotel/Free time
Municipal Showcase Evening
Healthy Planet Arena Banquet Hall 911 Monaghan Rd, Peterborough
6:00 to 6:30 pm – Transportation from host hotel (Hampton Inn by Hilton Peterborough) to the Municipal Showcase Evening
6:30 – 9:30 pm - Municipal Showcase Evening
9:30 – 10:30 pm – Transportation back to host hotel (Hampton Inn by Hilton Peterborough).
WSC® Municipal Sponsorship Summit / Conference Day 2
Wednesday, April 2, 2025
8am – 8:45am – Registration and continental breakfast
8:45 to 9:00 am – Welcome Back and Update on Final Day and Review of Day 1!
9:00 to 10:00 am – Keynote Presentation
TBD
10:10 to 11 am – Break Out Sessions
Walking Through a Naming Right
Session Leader: Michael Miele
Technology within Sponsorships
Session Leader: TBA
11 am to 11:30 am – Networking Break
11:30 to 12:20 pm – Break Out Sessions
Sponsorship Strategy
Session Leader: TBA
Who is Liable? - Understanding Insurance and Risk within Sponsorships.
Session Leader: Jessica Jaremchuk
12:20 to 1:30 pm – Open time lunch and Networking (Lunch is included in registration)
1:30 to 2:30 pm - Mainstage Panel Discussion
Stories from the Trenches!
Moderated by Scott Elliott
Panelists: TBA
2:40 to 3:40 pm – Mainstage Panel Discussion
Ask Me Anything About Sponsorships and Municipalities!
Moderated by Brent Barootes
Panelists: TBA
3:40 to 4 pm – Closing Remarks
4 to 5:00 pm – Wrap up Networking Reception (at McDonnel St Activity Centre) Hosted by Partnership Group – Sponsorship Specialists®